Working with TBWA Media Arts Lab London, I set out the motion language for the interactive experience.

Working with TBWA Media Arts Lab London, I set out the motion language for the interactive experience.

Working with TBWA Media Arts Lab London, I set out the motion language for the interactive experience.

Working with TBWA Media Arts Lab London, I set out the motion language for the interactive experience.

Working with TBWA Media Arts Lab London, I set out the motion language for the interactive experience.

Apple 

Apple 

Apple 

Apple 

Apple 

Le Jeune Cinema

Le Jeune Cinema

Le Jeune Cinema

Le Jeune Cinema

Le Jeune Cinema

La Chaussette is the story of a nerdy guy in a launderette, washing his white clothes with good care. Unfortunately, when he opens the machine at the end of the drying, he realises his white clothes have turned pink because there was a red sock in the machine. He’s obviously not happy about it and starts investigating by looking at everyone to see who could be the culprit.

La Chaussette is the story of a nerdy guy in a launderette, washing his white clothes with good care. Unfortunately, when he opens the machine at the end of the drying, he realises his white clothes have turned pink because there was a red sock in the machine. He’s obviously not happy about it and starts investigating by looking at everyone to see who could be the culprit.

La Chaussette is the story of a nerdy guy in a launderette, washing his white clothes with good care. Unfortunately, when he opens the machine at the end of the drying, he realises his white clothes have turned pink because there was a red sock in the machine. He’s obviously not happy about it and starts investigating by looking at everyone to see who could be the culprit.

La Chaussette is the story of a nerdy guy in a launderette, washing his white clothes with good care. Unfortunately, when he opens the machine at the end of the drying, he realises his white clothes have turned pink because there was a red sock in the machine. He’s obviously not happy about it and starts investigating by looking at everyone to see who could be the culprit.

La Chaussette is the story of a nerdy guy in a launderette, washing his white clothes with good care. Unfortunately, when he opens the machine at the end of the drying, he realises his white clothes have turned pink because there was a red sock in the machine. He’s obviously not happy about it and starts investigating by looking at everyone to see who could be the culprit.

The product experience

The product

experience

The product
experience

The product experience

The product experience

Le Jeune Cinéma campaign site leverages La Chaussette,
educating users on how to turn each video into a masterpiece.

Le Jeune Cinema campaign site leverages La Chaussette,
educating users on how to turn each video into a masterpiece.

Le Jeune Cinema campaign site leverages
La Chaussette, educating users on how to turn
each video into a masterpiece.  

Le Jeune Cinema campaign site leverages
La Chaussette, educating users on how to turn
each video into a masterpiece.  

Le Jeune Cinema campaign site leverages
La Chaussette, educating users on how to turn each video into a masterpiece.  

Motion theory

Motion theory

Motion theory

Motion theory 

Motion theory

When we designed the Le Jeune Cinema page, we knew that motion would play a big part in the process. We asked ourselves, what does our filmmaker do while he's directing? How does he move the camera? How does he frame a subject? These began to form the foundations of our motion narrative. Digging into Frank Ychou's techniques, we discovered our primary storytelling tools: zoom shots, dolly shots, rack focus, and camera rotation. All these techniques converted into gestures allow users to move through the product experience like a film director, transitioning from one feature to another.  

When we designed the Le Jeune Cinema page, we knew that motion would play a big part in the process. We asked ourselves, what does our filmmaker do while he's directing? How does he move the camera? How does he frame a subject? These began to form the foundations of our motion narrative. Digging into Frank Ychou's techniques, we discovered our primary storytelling tools: zoom shots, dolly shots, rack focus, and camera rotation. All these techniques converted into gestures allow users to move through the product experience like a film director, transitioning from one feature to another.

When we designed the Le Jeune Cinema page, we knew that motion would play a big part in the process. We asked ourselves, what does our filmmaker do while he's directing? How does he move the camera? How does he frame a subject? These began to form the foundations of our motion narrative. Digging into Frank Ychou's techniques, we discovered our primary storytelling tools: zoom shots, dolly shots, rack focus, and camera rotation. All these techniques converted into gestures allow users to move through the product experience like a film director, transitioning from one feature to another.

When we designed the Le Jeune Cinema page, we knew that motion would play a big part in the process. We asked ourselves, what does our filmmaker do while he's directing? How does he move the camera? How does he frame a subject? These began to form the foundations of our motion narrative. Digging into Frank Ychou's techniques, we discovered our primary storytelling tools: zoom shots, dolly shots, rack focus, and camera rotation.
All these techniques converted into gestures allow users to move through the product experience like a film director, transitioning from one feature to another.

When we designed the Le Jeune Cinema page, we knew that motion would play a big part in the process. We asked ourselves, what does our filmmaker do while he's directing? How does he move the camera? How does he frame a subject? These began to form the foundations of our motion narrative. Digging into Frank Ychou's techniques, we discovered our primary storytelling tools: zoom shots, dolly shots, rack focus, and camera rotation.
All these techniques converted into gestures allow users to move through the product experience like a film director, transitioning from one feature to another.

UI motion
across all platforms

UI motion
across all platforms

UI motion
across all platforms

UI motion
across all platforms

UI motion
across all platforms

Le Jeune Cinema was prototyped with the idea of partnering with developers to ensure UI motion looks fantastic across all platforms. Coming up with a scalable motion library, and a documented handoff, we made sure that designers could communicate their intentions and easily share them with the dev team.

Le Jeune Cinema was prototyped with the idea of partnering with developers to ensure UI motion looks fantastic across all platforms. Coming up with a scalable motion library, and a documented handoff, we made sure that designers could communicate their intentions and easily share them with the dev team.

Le Jeune Cinema was prototyped with the idea of partnering with developers to ensure UI motion looks fantastic across all platforms. Coming up with a scalable motion library, and a documented handoff, we made sure that designers could communicate their intentions and easily share them with the dev team.

Le Jeune Cinema was prototyped with the idea of partnering with developers to ensure UI motion looks fantastic across all platforms. Coming up with a scalable motion library, and a documented handoff, we made sure that designers could communicate their intentions and easily share them with the dev team.

Le Jeune Cinema was prototyped with the idea of partnering with developers to ensure UI motion looks fantastic across all platforms. Coming up with a scalable motion library, and a documented handoff, we made sure that designers could communicate their intentions and easily share them with the dev team.

Our communication system gave room to play and publish additional content with consistency across all our channels. We supported the film on YouTube, by showing how to achieve the most famous cinematography techniques, and by breaking down the benefits of having three cameras on one device. We designed a bespoke grid for our Instagram stories and crafted Snap and TikTok takeovers to engage with our audience and be part of our conversations. 

Our communication system gave room to play and publish additional content with consistency across all our channels. We supported the film on YouTube, by showing how to achieve the most famous cinematography techniques, and by breaking down the benefits of having three cameras on one device. We designed a bespoke grid for our Instagram stories and crafted Snap and TikTok takeovers to engage with our audience and be part of our conversations. 

Our communication system gave room to play and publish additional content with consistency across all our channels. We supported the film on YouTube, by showing how to achieve the most famous cinematography techniques, and by breaking down the benefits of having three cameras on one device. We designed a bespoke grid for our Instagram stories and crafted Snap and TikTok takeovers to engage with our audience and be part of our conversations. 

Our communication system gave room to play and publish additional content with consistency across all our channels. We supported the film on YouTube, by showing how to achieve the most famous cinematography techniques, and by breaking down the benefits of having three cameras on one device. We designed a bespoke grid for our Instagram stories and crafted Snap and TikTok takeovers to engage with our audience and be part of our conversations.  

Our communication system gave room to play and publish additional content with consistency across all our channels. We supported the film on YouTube, by showing how to achieve the most famous cinematography techniques, and by breaking down the benefits of having three cameras on one device. We designed a bespoke grid for our Instagram stories and crafted Snap and TikTok takeovers to engage with our audience and be part of our conversations. 

Social media toolkit. A bespoke grid that gives designers the flexibility to come up with different layouts very quickly. A structure that allows the audience to understand different conversations and unique stories.

Social media toolkit. A bespoke grid that gives designers the flexibility to come up with different layouts very quickly.
A structure that allows the audience to understand different conversations and unique stories. 

Social media toolkit. A bespoke grid that gives designers the flexibility to come up with different layouts very quickly.
A structure that allows the audience to understand different conversations and unique stories.

Social media toolkit. A bespoke grid that gives designers the flexibility to come up with different layouts very quickly. A structure that allows the audience to understand different conversations and unique stories.

Social media toolkit. A bespoke grid that gives designers the flexibility to come up with different layouts very quickly. A structure that allows the audience to understand different conversations and unique stories. 

Elle and Fubiz, along with other worldwide lifestyle magazines, shared the film, reporting how Apple is providing advice to tomorrow's young French directors, and how they can show their talent with one simple tool, an iPhone.

Elle and Fubiz, along with other worldwide lifestyle magazines, shared the film, reporting how Apple is providing advice to tomorrow's young French directors, and how they can show their talent with one simple tool, an iPhone.  

Elle and Fubiz, along with other worldwide lifestyle magazines, shared the film, reporting how Apple is providing advice to tomorrow's young French directors, and how they can show their talent with one simple tool, an iPhone.  

Elle and Fubiz, along with other worldwide lifestyle magazines, shared the film, reporting how Apple is providing advice to tomorrow's young French directors, and how they can show their talent with one simple tool, an iPhone.

Elle and Fubiz, along with other worldwide lifestyle magazines, shared the film, reporting how Apple is providing advice to tomorrow's young French directors, and how they can show their talent with one simple tool, an iPhone.  

C'est tout 🎉  simplement magnifique! 

C'est tout 🎉  simplement magnifique!

C'est tout 🎉  simplement magnifique!

C'est tout   simplement magnifique!

C'est tout 🎉  simplement magnifique!

LJC campaign was launched on the 12th of June 2020. The communication channels were purely organic. Today at Apple, home-edition, on YouTube had more video views in the first week than all its videos combined on the .com/fr/today page. 

Three days after the launch, the film had four million views, with the tutorial sections trending in the top 20 videos in France. Today those tutorials are the second most-watched videos on the Apple channel.  

Sales were the ultimate test, and La Chaussette helped boost sales by +63% for iPhone 11 and +37% for 11Pro. 

LJC campaign was launched on the 12th of June 2020. The communication channels were purely organic. Today at Apple, home-edition, on YouTube had more video views in the first week than all its videos combined on the .com/fr/today page. 

Three days after the launch, the film had four million views, with the tutorial sections trending in the top 20 videos in France. Today those tutorials are the second most-watched videos on the Apple channel.  

Sales were the ultimate test, and La Chaussette helped boost sales by +63% for iPhone 11 and +37% for 11Pro. 

LJC campaign was launched on the 12th of June 2020. The communication channels were purely organic. Today at Apple, home-edition, on YouTube had more video views in the first week than all its videos combined on the .com/fr/today page. Three days after the launch, the film had four million views, with the tutorial sections trending in the top 20 videos in France. Today those tutorials are the second most-watched videos on the Apple channel. Sales were the ultimate test, and La Chaussette helped boost sales by +63% for iPhone 11 and +37% for 11Pro. 

LJC campaign was launched on the 12th of June 2020. The communication channels were purely organic. Today at Apple, home-edition, on YouTube had more video views in the first week than all its videos combined on the .com/fr/today page. 

Three days after the launch, the film had four million views, with the tutorial sections trending in the top 20 videos in France. Today those tutorials are the second most-watched videos on the Apple channel.  

Sales were the ultimate test, and La Chaussette helped boost sales by +63% for iPhone 11 and +37% for 11Pro. 

.

LJC campaign was launched on the 12th of June 2020. The communication channels were purely organic. Today at Apple, home-edition, on YouTube had more video views in the first week than all its videos combined on the .com/fr/today page. 

Three days after the launch, the film had four million views, with the tutorial sections trending in the top 20 videos in France. Today those tutorials are the second most-watched videos on the Apple channel.

Sales were the ultimate test, and La Chaussette helped boost sales by +63% for iPhone 11 and +37% for 11Pro.

Coming Soon

Coming Soon 

Coming Soon

Coming Soon

Coming Soon  

Le Jeune Cinéma 2021

Le Jeune Cinéma 2021  

Le Jeune Cinéma 2021  

Le Jeune Cinéma 2021

Le Jeune Cinéma 2021