Google

Google

Google

Google

Google

Gen Pop is increasingly turning to social media for discovery and news. But this younger audience doesn’t always type in keywords but rather looks to discover content in new, more immersive ways. The Google app is one of the most innovative products, using image and sound recognition technology to provide real-time information about objects in the real world. So, how can we make searching more exciting?

Gen Pop is increasingly turning to social media for discovery and news. But this younger audience doesn’t always type in keywords but rather looks to discover content in new, more immersive ways. The Google app is one of the most innovative products, using image and sound recognition technology to provide real-time information about objects in the real world. So, how can we make searching more exciting?

Gen Pop is increasingly turning to social media for discovery and news. But this younger audience doesn’t always type in keywords but rather looks to discover content in new, more immersive ways. The Google app is one of the most innovative products, using image and sound recognition technology to provide real-time information about objects in the real world. So, how can we make searching more exciting?

Gen Pop is increasingly turning to social media for discovery and news. But this younger audience doesn’t always type in keywords but rather looks to discover content in new, more immersive ways. The Google app is one of the most innovative products, using image and sound recognition technology to provide real-time information about objects in the real world. So, how can we make searching more exciting?
 

Gen Pop is increasingly turning to social media for discovery and news. But this younger audience doesn’t always type in keywords but rather looks to discover content in new, more immersive ways. The Google app is one of the most innovative products, using image and sound recognition technology to provide real-time information about objects in the real world. So, how can we make searching more exciting?

Motion Lead. As a member of the Creative Lab LDN, I worked with Stink Studios & StinkFilms to establish the motion language behind the global campaign.

Motion Lead. As a member of the Creative Lab LDN, I worked with Stink Studios & StinkFilms to establish the motion language behind the global campaign.

Motion Lead. As a member of the Creative Lab LDN, I worked with Stink Studios & StinkFilms to establish the motion language behind the global campaign.

Motion Lead. As a member of the Creative Lab LDN, I worked with Stink Studios & StinkFilms to establish the motion language behind the global campaign.

Motion Lead. As a member of the Creative Lab LDN, I worked with Stink Studios & StinkFilms to establish the motion language behind the global campaign.

Google App

Google App

Google App

Google App 

Google App

Search What You See

Search What You See

Search What You See

Search What You See

Search What You See
 

A unique campaign that celebrates how the Google app can help you explore the world around you.

A unique campaign that celebrates how the Google app can help you explore the world around you.
 

A unique campaign that celebrates how the Google app can help you explore the world around you.

A unique campaign that celebrates how the Google app can help you explore the world around you.

A unique campaign that celebrates how the Google app can help you explore the world around you.

The Google App

The Google App

The Google App

The Google App

The Google App

In 2022, the 'Find that thing' campaign was launched, showcasing how the Lens assists users in discovering what cannot be described with words. But Lens is just one of Google’s most innovative products, users can now take advantage of Search a Song and Translate for everyday things.

The new campaign aims to shift the perception in younger audiences that the Google App is not only a reliable and trusted place to seek information, but also a product that continues to offer the most helpful innovation.

In 2022, the 'Find that thing' campaign was launched, showcasing how the Lens assists users in discovering what cannot be described with words. But Lens is just one of Google’s most innovative products, users can now take advantage of Search a Song and Translate for everyday things.

The new campaign aims to shift the perception in younger audiences that the Google App is not only a reliable and trusted place to seek information, but also a product that continues to offer the most helpful innovation.

 In 2022, the 'Find that thing' campaign was launched, showcasing how the Lens assists users in discovering what cannot be described with words. But Lens is just one of Google’s most innovative products, users can now take advantage of Search a Song and Translate for everyday things.

The new campaign aims to shift the perception in younger audiences that the Google App is not only a reliable and trusted place to seek information, but also a product that continues to offer the most helpful innovation.  

In 2022, the 'Find that thing' campaign was launched, showcasing how the Lens assists users in discovering what cannot be described with words. But Lens is just one of Google’s most innovative products, users can now take advantage of Search a Song and Translate for everyday things.

The new campaign aims to shift the perception in younger audiences that the Google App is not only a reliable and trusted place to seek information, but also a product that continues to offer the most helpful innovation.

In 2022, the 'Find that thing' campaign was launched, showcasing how the Lens assists users in discovering what cannot be described with words. But Lens is just one of Google’s most innovative products, users can now take advantage of Search a Song and Translate for everyday things.

The new campaign aims to shift the perception in younger audiences that the Google App is not only a reliable and trusted place to seek information, but also a product that continues to offer the most helpful innovation. 

More Ways
to Search

More Ways
to Search

More Ways to Search

More Ways
to Search

More Ways to Search

The objective was to create a series of films featuring individuals in their daily routines, all while using the Google App. This authentic campaign was centered around storyboarding and casting real individuals in genuine settings. Every aspect, from the people and locations to the items and design, aimed to authentically represent the lives of Gen Z, without the use of fashion models, props, or artificial sets.

The objective was to create a series of films featuring individuals in their daily routines, all while using the Google App. This authentic campaign was centered around storyboarding and casting real individuals in genuine settings. Every aspect, from the people and locations to the items and design, aimed to authentically represent the lives of Gen Z, without the use of fashion models, props, or artificial sets.

The objective was to create a series of films featuring individuals in their daily routines, all while using the Google App. This authentic campaign was centered around storyboarding and casting real individuals in genuine settings. Every aspect, from the people and locations to the items and design, aimed to authentically represent the lives of Gen Z, without the use of fashion models, props, or artificial sets.

The objective was to create a series of films featuring individuals in their daily routines, all while using the Google App. This authentic campaign was centered around storyboarding and casting real individuals in genuine settings. Every aspect, from the people and locations to the items and design, aimed to authentically represent the lives of Gen Z, without the use of fashion models, props, or artificial sets.

The objective was to create a series of films featuring individuals in their daily routines, all while using the Google App. This authentic campaign was centered around storyboarding and casting real individuals in genuine settings. Every aspect, from the people and locations to the items and design, aimed to authentically represent the lives of Gen Z, without the use of fashion models, props, or artificial sets.

Bringing together the magic of the Google app and the many ways it can help you find what words can’t describe.

Bringing together the magic of the Google app and the many ways it can help you find what words can’t describe.

Bringing together the magic of the Google app and the many ways it can help you find what words can’t describe.

Bringing together the magic of the Google app and the many ways it can help you find what words can’t describe.

Bringing together the magic of the Google app and the many ways it can help you find what words can’t describe.

A consistent identity,
on every screen.

A consistent identity,
on every screen.

A consistent identity,
on every screen.

A consistent identity, on every screen.

A consistent identity, on every screen.

Utilising Google's four primary colours, we developed a versatile brand toolkit that acted as a central hub for Gen Z users to interact with the app. This fresh new kit empowered regional teams to tailor the campaign across all channels.

Utilising Google's four primary colours, we developed a versatile brand toolkit that acted as a central hub for Gen Z users to interact with the app. This fresh new kit empowered regional teams to tailor the campaign across all channels.

Utilising Google's four primary colours, we developed a versatile brand toolkit that acted as a central hub for Gen Z users to interact with the app. This fresh new kit empowered regional teams to tailor the campaign across all channels.

Utilising Google's four primary colours, we developed a versatile brand toolkit that acted as a central hub for Gen Z users to interact with the app. This fresh new kit empowered regional teams to tailor the campaign across all channels.

Utilising Google's four primary colours, we developed a versatile brand toolkit that acted as a central hub for Gen Z users to interact with the app. This fresh new kit empowered regional teams to tailor the campaign across all channels.

Viewers tuning in to our TV commercials, meet characters who encounter daily-life situations, and find how the Google app comes to the rescue with ease.

Comps and ads were thoughtfully adapted to meet the needs and preferences of each market.

Viewers tuning in to our TV commercials, meet characters who encounter daily-life situations, and find how the Google app comes to the rescue with ease.

Comps and ads were thoughtfully adapted to meet the needs and preferences of each market.

Viewers tuning in to our TV commercials, meet characters who encounter daily-life situations, and find how the Google app comes to the rescue with ease.

Comps and ads were thoughtfully adapted to meet the needs and preferences of each market.

Viewers tuning in to our TV commercials, meet characters who encounter daily-life situations, and find how the Google app comes to the rescue with ease.

Comps and ads were thoughtfully adapted to meet the needs and preferences of each market.

Viewers tuning in to our TV commercials, meet characters who encounter daily-life situations, and find how the Google app comes to the rescue with ease. Comps and ads were thoughtfully adapted to meet the needs and preferences of each market.

Rolled out in the United Kingdom, France, and Germany, the YouTube campaign explores local search insights, shopping behaviors, and cultural trends. Users could come across it either before searching for Google App features or simply as a solution for buying new must-haves.

Rolled out in the United Kingdom, France, and Germany, the YouTube campaign explores local search insights, shopping behaviours, and cultural trends. Users could come across it either before searching for Google App features or simply as a solution for buying new must-haves.

Rolled out in the United Kingdom, France, and Germany, the YouTube campaign explores local search insights, shopping behaviors, and cultural trends. Users could come across it either before searching for Google App features or simply as a solution for buying new must-haves.
 

 Rolled out in the United Kingdom, France, and Germany, the YouTube campaign explores local search insights, shopping behaviors, and cultural trends. Users could come across it either before searching for Google App features or simply as a solution for buying new must-haves.
 

Rolled out in the United Kingdom, France, and Germany, the YouTube campaign explores local search insights, shopping behaviors, and cultural trends. Users could come across it either before searching for Google App features or simply as a solution for buying new must-haves.
 

Reels and shorts show snapshots of everyday moments. Hundreds of contextual executions were launched on all leading social media platforms. This was only possible thanks to a close collaboration with StinkStudios and a genuine admiration for a truly innovative product. 

Reels and shorts show snapshots of everyday moments. Hundreds of contextual executions were launched on all leading social media platforms. This was only possible thanks to a close collaboration with StinkStudios and a genuine admiration for a truly innovative product. 
 

Reels and shorts show snapshots of everyday moments. Hundreds of contextual executions were launched on all leading social media platforms. This was only possible thanks to a close collaboration with StinkStudios and a genuine admiration for a truly innovative product.

Reels and shorts show snapshots of everyday moments. Hundreds of contextual executions were launched on all leading social media platforms. This was only possible thanks to a close collaboration with StinkStudios and a genuine admiration for a truly innovative product. 
 

Reels and shorts show snapshots of everyday moments. Hundreds of contextual executions were launched on all leading social media platforms. This was only possible thanks to a close collaboration with StinkStudios and a genuine admiration for a truly innovative product.