Google

Google

Google

Google

Google

In 2023/2024, Google's Pixel 8 campaign successfully carved out a niche in the competitive smartphone market, highlighting the company's engineering excellence. This year the campaign's primary challenge, was to captivate and excite audiences by showcasing the groundbreaking capabilities of Google's latest AI, Gemini. 

In 2023/2024, Google's Pixel 8 campaign successfully carved out a niche in the competitive smartphone market, highlighting the company's engineering excellence. This year the campaign's primary challenge, was to captivate and excite audiences by showcasing the groundbreaking capabilities of Google's latest AI, Gemini.

In 2023/2024, Google's Pixel 8 campaign successfully carved out a niche in the competitive smartphone market, highlighting the company's engineering excellence. This year the campaign's primary challenge, was to captivate and excite audiences by showcasing the groundbreaking capabilities of Google's latest AI, Gemini.

In 2023/2024, Google's Pixel 8 campaign successfully carved out a niche in the competitive smartphone market, highlighting the company's engineering excellence. This year the campaign's primary challenge, was to captivate and excite audiences by showcasing the groundbreaking capabilities of Google's latest AI, Gemini. 
 

In 2023/2024, Google's Pixel 8 campaign successfully carved out a niche in the competitive smartphone market, highlighting the company's engineering excellence. This year the campaign's primary challenge, was to captivate and excite audiences by showcasing the groundbreaking capabilities of Google's latest AI, Gemini. 
 

As a part of the Creative Lab LDN and NY, I had the opportunity to establish the motion language that laid the foundations of the Pixel 9 Campaign and Gemini behaviour.

As a part of the Creative Lab LDN and NY, I had the opportunity to establish the motion language that laid the foundations of the Pixel 9 Campaign and Gemini behaviour.

As a part of the Creative Lab LDN and NY, I had the opportunity to establish the motion language that laid the foundations of the Pixel 9 Campaign and Gemini behaviour.

As a part of the Creative Lab LDN and NY, I had the opportunity to establish the motion language that laid the foundations of the Pixel 9 Campaign and Gemini behaviour.

As a part of the Creative Lab LDN and NY, I had the opportunity to establish the motion language that laid the foundations of the Pixel 9 Campaign and Gemini behaviour.

Google Pixel

Google Pixel

Google Pixel

Google Pixel 

Google Pixel

The Gemini era

The Gemini era

The Gemini era

The Gemini era

The Gemini era

A unique and dynamic identity that celebrates and provides access to the latest AI tools at your fingertips.

A unique and dynamic identity that celebrates and provides access to the latest AI tools at your fingertips.
 

unique and dynamic identity that celebrates and provides access to the latest AI tools at your fingertips.

A unique and dynamic identity that celebrates and provides access to the latest AI tools at your fingertips.

A unique and dynamic identity that celebrates and provides access to the latest AI tools at your fingertips

When the team started working on the Pixel 8 campaign, we discovered the diverse motion languages inherent to the Google brand. The previous Pixel campaigns ranged from the vibrant motion behavior of Material design, the cheerful animations of Google Search, to the detailed yet fragmented phone close-ups.

We adopted a fresh new perspective on the brand's identity. We set out to announce the only phone engineered by Google with a clean, scalable toolkit that is seamlessly integrated across all channels. We developed a consistent, motion-driven, typographic system that paved the foundations of a new brand. This motion behaviour was built to convey a premium yet youthful attitude.

When the team started working on the Pixel 8 campaign, we discovered the diverse motion languages inherent to the Google brand. The previous Pixel campaigns ranged from the vibrant motion behavior of Material design, and the cheerful animations of Google Search, to the detailed yet fragmented phone close-ups.

We adopted a fresh new perspective on the brand's identity. We set out to announce the only phone engineered by Google with a clean, scalable toolkit that is seamlessly integrated across all channels. We developed a consistent, motion-driven, typographic system that paved the foundations of a new brand. This motion behaviour was built to convey a premium yet youthful attitude.

When the team started working on the Pixel 8 campaign, we discovered the diverse motion languages inherent to the Google brand. The previous Pixel campaigns ranged from the vibrant motion behavior of Material design, the cheerful animations of Google Search, to the detailed yet fragmented phone close-ups.

We adopted a fresh new perspective on the brand's identity. We set out to announce the only phone engineered by Google with a clean, scalable toolkit that is seamlessly integrated across all channels. We developed a consistent, motion-driven, typographic system that paved the foundations of a new brand. This motion behaviour was built to convey a premium yet youthful attitude.

When the team started working on the Pixel 8 campaign, we discovered the diverse motion languages inherent to the Google brand. The previous Pixel campaigns ranged from the vibrant motion behavior of Material design, and the cheerful animations of Google Search, to the detailed yet fragmented phone close-ups.

We adopted a fresh new perspective on the brand's identity. We set out to announce the only phone engineered by Google with a clean, scalable toolkit that is seamlessly integrated across all channels. We developed a consistent, motion-driven, typographic system that paved the foundations of a new brand. This motion behaviour was built to convey a premium yet youthful attitude

When the team started working on the Pixel 8 campaign, we discovered the diverse motion languages inherent to the Google brand. The previous Pixel campaigns ranged from the vibrant motion behavior of Material design, the cheerful animations of Google Search, to the detailed yet fragmented phone close-ups.

We adopted a fresh new perspective on the brand's identity. We set out to announce the only phone engineered by Google with a clean, scalable toolkit that is seamlessly integrated across all channels. We developed a consistent, motion-driven, typographic system that paved the foundations of a new brand. This motion behaviour was built to convey a premium yet youthful attitude.

The campaign included a significant presence on TV, online video platforms, and social media, reaching a wide audience and demonstrating the practical benefits of the Pixel product line in everyday scenarios​. The success led the team to a new challenge: leveraging the AI features for a new bold campaign, Pixel 9 Pro with Gemini.

The campaign included a significant presence on TV, online video platforms, and social media, reaching a wide audience and demonstrating the practical benefits of the Pixel product line in everyday scenarios​. The success led the team to a new challenge: leveraging the AI features for a new bold campaign, Pixel 9 Pro with Gemini.
 

The campaign included a significant presence on TV, online video platforms, and social media, reaching a wide audience and demonstrating the practical benefits of the Pixel product line in everyday scenarios​. The success led the team to a new challenge: leveraging the AI features for a new bold campaign, Pixel 9 Pro with Gemini.
 

The objective was to create a series of films featuring individuals in their daily routines, all while using the Google App. This authentic campaign was centered around storyboarding and casting real individuals in genuine settings. Every aspect, from the people and locations to the items and design, aimed to authentically represent the lives of Gen Z, without the use of fashion models, props, or artificial sets.

The campaign included a significant presence on TV, online video platforms, and social media, reaching a wide audience and demonstrating the practical benefits of the Pixel product line in everyday scenarios​. The success led the team to a new challenge: leveraging the AI features for a new bold campaign, Pixel 9 Pro with Gemini.

 

The new Pixel model came with a major announcement: a bold new visor. It features a camera module with a pill-shaped design. When presented to the internal team, we immediately knew this design change would create a buzz among our audience. This led us to highlight the visor in our product animations without losing the Pixel attitude set out in the previous campaign.

The objective was to create a series of films featuring individuals in their daily routines, all while using the Google App. This authentic campaign was centered around storyboarding and casting real individuals in genuine settings. Every aspect, from the people and locations to the items and design, aimed to authentically represent the lives of Gen Z, without the use of fashion models, props, or artificial sets.

The new Pixel model came with a major announcement: a bold new visor. It features a camera module with a pill-shaped design. When presented to the internal team, we immediately knew this design change would create a buzz among our audience. This led us to highlight the visor in our product animations without losing the Pixel attitude set out in the previous campaign.

The new Pixel model came with a major announcement: a bold new visor. It features a camera module with a pill-shaped design. When presented to the internal team, we immediately knew this design change would create a buzz among our audience. This led us to highlight the visor in our product animations without losing the Pixel attitude set out in the previous campaign

The new Pixel model came with a major announcement: a bold new visor. It features a camera module with a pill-shaped design. When presented to the internal team, we immediately knew this design change would create a buzz among our audience. This led us to highlight the visor in our product animations without losing the Pixel attitude set out in the previous campaign.

Our previous campaign aimed to showcase each device in a natural, real-life setting, avoiding the CGI environments that often misrepresent actual use. Instead of positioning the Pixel as an exclusive unreachable device, we wanted to capture it in relatable, everyday scenes. Since phones are typically held with the camera facing down or near the ear during calls, we gave the campaign a reality twist by rotating the user upside down to capture the phone in action.
 

Our previous campaign aimed to showcase each device in a natural, real-life setting, avoiding the CGI environments that often misrepresent actual use. Instead of positioning the Pixel as an exclusive unreachable device, we wanted to capture it in relatable, everyday scenes. Since phones are typically held with the camera facing down or near the ear during calls, we gave the campaign a reality twist by rotating the user upside down to capture the phone in action.

Our previous campaign aimed to showcase each device in a natural, real-life setting, avoiding the CGI environments that often misrepresent actual use. Instead of positioning the Pixel as an exclusive unreachable device, we wanted to capture it in relatable, everyday scenes. Since phones are typically held with the camera facing down or near the ear during calls, we gave the campaign a reality twist by rotating the user upside down to capture the phone in action.

Our previous campaign aimed to showcase each device in a natural, real-life setting, avoiding the CGI environments that often misrepresent actual use. Instead of positioning the Pixel as an exclusive unreachable device, we wanted to capture it in relatable, everyday scenes. Since phones are typically held with the camera facing down or near the ear during calls, we gave the campaign a reality twist by rotating the user upside down to capture the phone in action.

Our previous campaign aimed to showcase each device in a natural, real-life setting, avoiding the CGI environments that often misrepresent actual use. Instead of positioning the Pixel as an exclusive unreachable device, we wanted to capture it in relatable, everyday scenes. Since phones are typically held with the camera facing down or near the ear during calls, we gave the campaign a reality twist by rotating the user upside down to capture the phone in action.

In our campaign, we showcased the impressive capabilities of AI through engaging use cases. We featured dynamic clips of people actively using Gemini, addressing the common gap between understanding AI potential and its practical application. Our setting approach included subtle twists and rotations to capture the phone in action and hint at our motion brand language.
 
 

In our campaign, we showcased the impressive capabilities of AI through engaging use cases. We featured dynamic clips of people actively using Gemini, addressing the common gap between understanding AI potential and its practical application. Our setting approach included subtle twists and rotations to capture the phone in action and hint at our motion brand language.

In our campaign, we showcased the impressive capabilities of AI through engaging use cases. We featured dynamic clips of people actively using Gemini, addressing the common gap between understanding AI potential and its practical application. Our setting approach included subtle twists and rotations to capture the phone in action and hint at our motion brand language.

In our campaign, we showcased the impressive capabilities of AI through engaging use cases. We featured dynamic clips of people actively using Gemini, addressing the common gap between understanding AI potential and its practical application. Our setting approach included subtle twists and rotations to capture the phone in action and hint at our motion brand language.

In our campaign, we showcased the impressive capabilities of AI through engaging use cases. We featured dynamic clips of people actively using Gemini, addressing the common gap between understanding AI potential and its practical application. Our setting approach included subtle twists and rotations to capture the phone in action and hint at our motion brand language.

Generative AI rapidly evolved from a public sensation in 2022 to a business imperative in 2023. In 2024, we’re tasked to create a unified brand system for Gemini that integrates this groundbreaking technology into everyday life.

Generative AI rapidly evolved from a public sensation in 2022 to a business imperative in 2023. In 2024, we’re tasked to create a unified brand system for Gemini that integrates this groundbreaking technology into everyday life.

Generative AI rapidly evolved from a public sensation in 2022 to a business imperative in 2023. In 2024, we’re tasked to create a unified brand system for Gemini that integrates this groundbreaking technology into everyday life.

Generative AI rapidly evolved from a public sensation in 2022 to a business imperative in 2023. In 2024, we’re tasked to create a unified brand system for Gemini that integrates this groundbreaking technology into everyday life

Generative AI rapidly evolved from a public sensation in 2022 to a business imperative in 2023. In 2024, we’re tasked to create a unified brand system for Gemini that integrates this groundbreaking technology into everyday life.