Working closely with the B&O team, my role was to help craft the design system, by connecting 100 years of timeless brand value to a new digital motion language.

Working closely with the B&O team, my role was to help craft the design system, by connecting 100 years of timeless brand value to a new digital motion language.

Working closely with the B&O team, my role was to help craft the design system, by connecting 100 years of timeless brand value to a new digital motion language.

Working closely with the B&O team, my role was to help craft the design system, by connecting 100 years of timeless brand value to a new digital motion language.

Working closely with the B&O team, my role was to help craft the design system, by connecting 100 years of timeless brand value to a new digital motion language.

Bang & Olufsen

Bang & Olufsen

Bang & Olufsen

Bang & Olufsen

Bang & Olufsen

Slow Commerce

Slow Commerce

Slow Commerce

Slow Commerce

Slow Commerce

The new platform was developed in London through close collaboration with the team in Copenhagen. Working side by side with the client, and digging deeper into what the brand represents, we redefined the rules of e-commerce, carving our own category, the Slow Commerce. Immersive rich stories, directly from industrial designers, that allow users to dive into what is behind a B&O's product.

The new platform was developed in London through close collaboration with the team in Copenhagen. Working side by side with the client, and digging deeper into what the brand represents, we redefined the rules of e-commerce, carving our own category, the Slow Commerce. Immersive rich stories, directly from industrial designers, that allow users to dive into what is behind a B&O's product.

The new platform was developed in London through close collaboration with the team in Copenhagen. Working side by side with the client, and digging deeper into what the brand represents, we redefined the rules of e-commerce, carving our own category, the Slow Commerce. Immersive rich stories, directly from industrial designers, that allow users to dive into what is behind a B&O's product.

The new platform was developed in London through close collaboration with the team in Copenhagen. Working side by side with the client, and digging deeper into what the brand represents, we redefined the rules of e-commerce, carving our own category, the Slow Commerce. Immersive rich stories, directly from industrial designers, that allow users to dive into what is behind a B&O's product.

The new platform was developed in London through close collaboration with the team in Copenhagen. Working side by side with the client, and digging deeper into what the brand represents, we redefined the rules of e-commerce, carving our own category, the Slow Commerce. Immersive rich stories, directly from industrial designers, that allow users to dive into what is behind a B&O's product.

DESIGN SYSTEM

DESIGN SYSTEM

DESIGN SYSTEM

BRINGING DELIGHT INTO UX

DESIGN SYSTEM

We crafted an atomic system based on this iconic product language
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We crafted an atomic system based on this iconic product language
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We crafted an atomic system based on this iconic product language
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Establishing emotional connections at the end of the customer's journey
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We crafted an atomic system based on this iconic product language
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"A9 was inspired by sound and by music."

"A9 was inspired by sound and by music."

"A9 was inspired by sound and by music."

"A9 was inspired by sound and by music."

"A9 was inspired by sound and by music."

The shape of Sound. Øivind Alexander Slaatto, in A formula for life, explains how the sound travels in circles. The intro establishes perfectly the atmosphere and the process of how the natural world influenced his design for the Beoplay A9.

The Shape of Sound. Øivind Alexander Slaatto, in A formula for life, explains how the sound travels in circles. Our intro establishes perfectly the atmosphere and the process of how the natural world influenced his design for the Beoplay A9.

The Shape of Sound. Øivind Alexander Slaatto, in A formula for life, explains how the sound travels in circles. Our intro establishes perfectly the atmosphere and the process of how the natural world influenced his design for the Beoplay A9.

The shape of Sound. Øivind Alexander Slaatto, in A formula for life, explains how the sound travels in circles. Our intro establishes perfectly the atmosphere and the process of how the natural world influenced his design for the Beoplay A9.

The shape of Sound. Øivind Alexander Slaatto, in A formula for life, explains how the sound travels in circles. Our intro establishes perfectly the atmosphere and the process of how the natural world influenced his design for the Beoplay A9.

A story-led commerce approach engages consumers through immersive curated content, showcasing B&O’s rich history and products while establishing a continued commitment to quality sound and design. Shoppers see what’s in store beyond the buy with a touch of humanism that provokes relatable brand affinity. 

A story-led commerce approach engages consumers through immersive curated content, showcasing B&O’s rich history and products while establishing a continued commitment to quality sound and design. Shoppers see what’s in store beyond the buy with a touch of humanism that provokes relatable brand affinity. 

A story-led commerce approach engages consumers through immersive curated content, showcasing B&O’s rich history and products while establishing a continued commitment to quality sound and design. Shoppers see what’s in store beyond the buy with a touch of humanism that provokes relatable brand affinity.

A story-led commerce approach engages consumers through immersive curated content, showcasing B&O’s rich history and products while establishing a continued commitment to quality sound and design. Shoppers see what’s in store beyond the buy with a touch of humanism that provokes relatable brand affinity. 

A story-led commerce approach engages consumers through immersive curated content, showcasing B&O’s rich history and products while establishing a continued commitment to quality sound and design. Shoppers see what’s in store beyond the buy with a touch of humanism that provokes relatable brand affinity. 

Shoppable stories
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Shoppable stories
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Shoppable stories
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Shoppable stories
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Shoppable stories
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Taking care of the UI motion was essential as well as dealing with the physics of digitally simulated objects. Every animation, every transition is strictly connected to the product. How it performs, how it moves and how the user interacts with the site ensures an impactful experience that connects and resonates with the user.  With our shoppable stories, we managed to set a new benchmark in luxury commerce. Experience them live.

Taking care of the UI motion was essential as well as dealing with the physics of digitally simulated objects. Every animation, every transition is strictly connected to the product. How it performs, how it moves and how the user interacts with the site ensures an impactful experience that connects and resonates with the user. With our shoppable stories, we managed to set a new benchmark in luxury commerce. Experience them live.

Taking care of the UI motion was essential as well as dealing with the physics of digitally simulated objects. Every animation, every transition is strictly connected to the product. How it performs, how it moves and how the user interacts with the site ensures an impactful experience that connects and resonates with the user. With our shoppable stories, we managed to set a new benchmark in luxury commerce.
Experience them live.

Taking care of the UI motion was essential as well as dealing with the physics of digitally simulated objects. Every animation, every transition is strictly connected to the product. How it performs, how it moves and how the user interacts with the site ensures an impactful experience that connects and resonates with the user. With our shoppable stories, we managed to set a new benchmark in luxury commerce.
Experience them live.

Taking care of the UI motion was essential as well as dealing with the physics of digitally simulated objects. Every animation, every transition is strictly connected to the product. How it performs, how it moves and how the user interacts with the site ensures an impactful experience that connects and resonates with the user. With our shoppable stories, we managed to set a new benchmark in luxury commerce. Experience them live.

BRINGING DELIGHT INTO UX

BRINGING DELIGHT INTO UX

BRINGING DELIGHT INTO UX

BRINGING DELIGHT INTO UX

BRINGING DELIGHT INTO UX

Establishing emotional connections at the end of the customer's journey
–

Establishing emotional connections at the end of the customer's journey
–

Establishing emotional connections at the end of the customer's journey
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Establishing emotional connections at the end of the customer's journey
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Establishing emotional connections at the end of the customer's journey
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BRAND EXPRESSION

BRAND EXPRESSION

BRAND EXPRESSION

BRAND EXPRESSION

BRAND EXPRESSION

Connecting product and experience language with one clear voice
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Connecting product and experience language with one clear voice
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Connecting product and experience language with one clear voice
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Connecting product and experience language with one clear voice
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Connecting product and experience language with one clear voice
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"It is great for us to give our customers the same experience of quality, even when we meet them on digital platforms." 

"It is great for us to give our customers the same experience of quality, even when we meet them on digital platforms."

"It is great for us to give our customers the same experience of quality, even when we meet them on digital platforms."

"It is great for us to give our customers the same experience of quality, even when we meet them on digital platforms." 

"It is great for us to give our customers the same experience of quality, even when we meet them on digital platforms." 

With a revamped digital presence, Bang & Olufsen took a major step in building the foundation for a stronger brand position in a competitive luxury market. With new brick-and-mortar flagships in key cities like New York, Paris, Tokyo and London, B&O’s digital storefront connects the dots, serving as a trusted, one-point stop to buy world-leading luxury home electronics online.

Content-led commerce strategies yielded impressive results almost immediately after launch. Consumers who engaged with story content were 80% more likely to add items to their cart, viewed 3x more pages/month and were 2x as likely to locate their nearest B&O location.

With a revamped digital presence, Bang & Olufsen took a major step in building the foundation for a stronger brand position in a competitive luxury market. With new brick-and-mortar flagships in key cities like New York, Paris, Tokyo and London, B&O’s digital storefront connects the dots, serving as a trusted, one-point stop to buy world-leading luxury home electronics online.

Content-led commerce strategies yielded impressive results almost immediately after launch. Consumers who engaged with story content were 80% more likely to add items to their cart, viewed 3x more pages/month and were 2x as likely to locate their nearest B&O location.

With a revamped digital presence, Bang & Olufsen took a major step in building the foundation for a stronger brand position in a competitive luxury market. With new brick-and-mortar flagships in key cities like New York, Paris, Tokyo and London, B&O’s digital storefront connects the dots, serving as a trusted, one-point stop to buy world-leading luxury home electronics online.

Content-led commerce strategies yielded impressive results almost immediately after launch. Consumers who engaged with story content were 80% more likely to add items to their cart, viewed 3x more pages/month and were 2x as likely to locate their nearest B&O location.

With a revamped digital presence, Bang & Olufsen took a major step in building the foundation for a stronger brand position in a competitive luxury market. With new brick-and-mortar flagships in key cities like New York, Paris, Tokyo and London, B&O’s digital storefront connects the dots, serving as a trusted, one-point stop to buy world-leading luxury home electronics online.

Content-led commerce strategies yielded impressive results almost immediately after launch. Consumers who engaged with story content were 80% more likely to add items to their cart, viewed 3x more pages/month and were 2x as likely to locate their nearest B&O location.

With a revamped digital presence, Bang & Olufsen took a major step in building the foundation for a stronger brand position in a competitive luxury market. With new brick-and-mortar flagships in key cities like New York, Paris, Tokyo and London, B&O’s digital storefront connects the dots, serving as a trusted, one-point stop to buy world-leading luxury home electronics online.

Content-led commerce strategies yielded impressive results almost immediately after launch. Consumers who engaged with story content were 80% more likely to add items to their cart, viewed 3x more pages/month and were 2x as likely to locate their nearest B&O location.